GP Flair partners with Signature Publishing for three months of Plasticine activitiesBRANDORA Editorial Staff - April 2014 |
 |
|
GP Flairs’ modelling brand Plasticine is to get three monster months of activities across many of Signature Publishing’s children’s titles from April through to June. This will include the sampling of 150,000 mini Dinosaur Squidgems that has been specially produced for Dinosaur Action and Fantastic Funworld magazines. Flair worked closely with the Signature Publishing team to create three dinosaur versions of the mini Squidgems sample packs, which will be available on the next three issues of Dinosaur Action starting April 11th. Further packs will also be cover mounted on Fantastic Funworld magazine which reaches a slightly younger audience. Supporting the activity is ten whole pages of Plasticine activities across the portfolio together with competitions in girls' title, Rainbow Fun. |
Kirsty MacKenzie, Flair’s Creative Play Marketing Manager commented: “The Signature Publishing activity has taken many months to organise and we are therefore delighted to see the campaign finally come to fruition. We believe that making so many samples available to the audience of boys and girls aged 4-9 will be the perfect way to raise awareness of the fun that can be had with Plasticine and at such minimal cost”.
Amanda Clifford, Signature Publishing’s Editor in Chief added: "Flair has done a brilliant job in creating a unique quality covermount for Dinosaur Action and Fantastic Funworld. With such an iconic brand and the mini Squidgems having great play value, these are a perfect match for our magazines… we’re really looking forward to the first issue going on sale."