Licensing having a Eureka! moment BRANDORA Editorial Staff - July 2014

 
The experts behind UK brand Eureka! have been specialising in building hands on and fun educational experiences for children for over 20 years, both in the UK and overseas. Their ethos of learning through play is now being rolled out in a unique licensing programme and Eureka! are looking for like-minded licensees to get on board.

Through their extensive experience in working with children, the marketing team at Eureka! has identified a significant gap in the 5-7 year old target market and want to develop a range of gender neutral, educational products that allow children to explore whatever they like in a way that appeals to them. Linking to the KS1 curriculum, there are experts on hand to work alongside licensees to develop products that stand apart from traditional educational products. All products will have an emphasis on the all-important fun factor and will encourage learning through play. In addition, Eureka! also want to make the brand and its products accessible to all and want to work with licensees to create products that will appeal to children with Special Educational Needs.

Michelle Emerson, Marketing & Development Director at Eureka! comments:

‘We believe in the power of family play, and know that parents are always searching for products that will complement their child’s education without imposing strict rules on them. Independent research recently stated that “Eureka! is a brand that appeals to children and is trusted by parents.” Eureka! is different from other licenses in that our aim is to see the everyday through the eyes of children, giving them the tools to explore their worlds and the freedom to use their imagination to the full. We want all our licensed ranges to make the everyday spectacular because after all, children are fascinated by things that we as adults simply take for granted.’

Eureka! would initially like to commence the licensing programme with toy partners as well as craft and stationery licensees. To discuss these in more detail, get in contact with Richard Pink on 01279 505455 or email Richard@pinkkey.co.uk and visit: www.pinkkey.co.uk/Pages/eureka.html for more information.