The Ugglys Awards 2014BRANDORA Editorial Staff - August 2014 |
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Character Options enlists the help of Gnasher to find this year’s funniest dogs!
Character Options’ outrageously gross pup-pet brand, The Ugglys, is once again to host a hunt for the nation’s funniest dogs and has teamed up with the UK’s favourite pet pooch, Gnasher, to help with the search.
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The Britain’s Funniest Dogs Awards (The Ugglys) will encourage kids to enter their dogs into one of three hilarious categories. This year’s classes reflect common themes and are: All Dressed Up and Nowhere to Go, Smile for the Camera and of course, Damned Uggly! The August 16th issues of Dennis the Menace and Gnasher’s Epic! Magazine and The Beano will see Gnasher launch the awards to readers. Kids can then send images in directly or enter via the kids’ website Swapit.co.uk which will also host the awards. TV shouts on KIX will drive the event further. Then throughout September a shortlist of the funniest pictures will be voted for through the Swapit and SuperAwesome digital network with results announced in October. |
Mark Hunt, Character Options’ Marketing Manager commented: “Last year’s Ugglys Awards were a huge success and we are delighted to re-visit this competition for 2014. This year we have upped the ante by teaming up with Gnasher as our host and our new categories reflect the sort of images people post every day of their dogs on Instagram, YouTube and Twitter. We can’t wait to see the results. It’s all a bit of fun but The Ugglys Awards bring with them highly relevant brand awareness with kids and will complement perfectly the TV advertising we have for the launch of our new Ugglys breeds; a St Bernard, a Dalmatian and the classic Pug.”
The Beano Editor-in-Chief Mike Stirling added: “Gnasher is a perfect fit for this campaign. He’ll inspire dog owners to unleash the Gnashability within their own pets then share the laughs with everyone. What else would you expect from the UK’s most mischievous dog?! Dennis has already promised to send in his fave Gnash-pic!”
For more information contact Character options on 0161 633 9800