Apparel specialist Poeticgem is set to develop a range based around two of world’s most well-known beverage brands – Pepsi® and 7UP®.

Pepsi and 7UP need little introduction – the iconic fizzy drinks are on display in nearly every chiller cabinet in the country, from the largest supermarket to the smallest corner shop, ensuring universal brand recognition.

Poeticgem will use classic imagery based on the beloved brands to create an adult nightwear range that will tap into the massive appeal of these properties.

The range will add to the ever-expanding Poeticgem portfolio, with the company producing apparel based on some of the most recognisable brands in the world. Poeticgem uses the wide range of licenses in its portfolio to produce a diverse collection of apparel, including nightwear, underwear and T-shirts, with lines for both sexes and all age groups available.

“We are very excited to be working with two of the most iconic global beverage brands,” says Elliott Matthews of Poeticgem. “If you are a Pepsi or 7UP fan, you will also love this new nightwear range. We are confident of a very strong performance when product hits the high street.”