Licensing World Russia Exhibition presents brands that have entered the licensing market from tablet screens.

 
Tank battles, a talking kitten Tom, a cute creature that gobbles candy, the legendary angry birds – we know all these images thanks to the ultra-popular game apps for various gadgets, such as smartphones, iPhones and tablets. Every day brings more and more encounters with these brands as we come across stationary, toys and school supplies with the images of familiar characters. How did a brand that had carried us away into the virtual world end up in every sphere of our everyday life? You can learn about this at the Licensing World Russia International Trade Exhibition to be held on September 16-18, 2014.

During this time brand owners and licensing agencies offering showbiz figures for rent, corporate, fashion, sports and lifestyle brands, artistic, designer and heritage images will gather together at the Crocus Expo International Exhibition Centre (Pavilion 2, Hall 6).

The Licensing World Russia Exhibition will present the latest developments from popular images, cartoon characters, cinema, comic books and fiction; the exhibition will help visitors understand how using the images of popular characters and successful brands influences brand recognition and boosts sales. Visitors and participants in Licensing World Russia will see which images are popular now, get information on the range of application and the possibility of using licensed characters and images to manufacture consumer goods. Leaders of the licensing market are among our exhibitors:

The licensing agency “Cut the Rope” (Playcom) was founded at the beginning of 2013 and represented the interests of the “Cut the Rope” brand in Russia an the CIS. The puzzle/educational game for portable platforms and Internet browsers “Cut the Rope” is based on physics and intended for family fun activities and education. It was created by Zeptolab, a Russian developer of products for handheld devices. As of today, the game has been installed more that 600 million times all over the world, with more than 35 million times in Russia.

Exhibition participants will have a chance to learn about Angry Birds (presented by Megalicense) - the star of the Apple Store and Android Market – the brand that lends itself to clothing, toys, books, sodas and bank cards.

Another popular brand that has entered our lives from the tablet screens is the “Talking Tom”, presented by Icon Promotions, an integrated licensing agency. Extensive experience in licensing and office administration since 1994. Talking Tom & Friends” is a series of entertaining interactive apps for IOS and Android that are phenomenally popular in Russia. Stuffed animals and school supplies with the image of the very popular Tom are already offered for sale. By the end of the year, there are plans for a monthly magazine, candy, children’s watches, puzzles and many other kinds of merchandize.

The famous “World of Tanks” (Wargaming) brand, the acknowledged world leader and developer of free online games, is also represented at the exhibition. The company achieved success in various genres; however, it became world famous for its 2010 online game “World of Tanks”, based on the tank battles of mid 20th century. In 2013 the company added another game to its tank battles - “World of Warplanes” was dedicated to military air force combat. The company is now working on a new game on the subject of legendary warships, “World of Warships”. These three projects will become parts of a whole online universe of Wargaming.net, which will bring together millions of players, forming a global community. In 2014 Wargaming launched a “World of Tanks” console game: the Xbox 360 Edition and another one for smartphones and tablets.

Characters and images from these games have already become textbook examples of how quickly trendy characters move from gadgets to supermarket shelves. Indeed, today’s world is impossible without licensing, the result of the constant need for new kinds of entertainment. Licensing market is one of the most promising and fast growing industries in Russia. Consequently, by attending Licensing World Russia, you can market yourself, develop new contacts, build sales and learn about the market. Become well-known to the industry professionals in no time! Licensing World Russia will help create a new vision for your product!

Licensing World Russia Exhibition is the Prime Time of the licensing business in Russia. The meeting place cannot be changed!

The best players in the licensing market will be sharing their best practices at the Licensing World Russia Exhibition: The 10 commandments of licensing, notions of Brand Book and Style Guide, examples of correct brand management, licensing in different industries – you will learn about all this and much more at the Licensing World Russia Exhibition on September 16-18 2014.

The Business Program for the Licensing World Russia Exhibition has been set. This time, it is even more rigorous and diverse. Three days of striking appearances by domestic and foreign licensing gurus as part of vital sessions, discussions and presentations that will help our participants picture the future licensing market and understand the ins and outs of working with various licenses.

The Business Program will touch upon the most urgent aspects of the licensing industry. Licensees that are new to their business can attend the exhibition’s Business Program and learn about Russia’s place and future possibilities in the world licensing market, as well as assess whether querying and searching the web reflect the demand for licensed characters and brands. Major Russian and foreign titleholders will talk about the key elements of launching and promoting merchandize with the use of images of popular characters:

Petia Toncheva, Viacom Nickelodeon Consumer Products
Denis Kulakov, Director of Licensing, Consumer Products and Publishing Projects, The Walt Disney Company, CIS
Lucy Tsoy, Sales Director, MELNITSA License Agency
Dmitriy Loveiko, Managing Director, “Masha and the Bear”, Head of Animaccord Animation Company
Roman Fedotov, Managing Director, RIO License Agency
Anna Gerasimova, Marketing Director, Marmelad Media, the Rikki Group

Inna Moroz of Wargaming.net will highlight the advantages and challenges of licensing for adult audience. Andrei Zinoviev of INK will talk about most common mistakes licensees make when working with licenses. Lucy Tsoy of MELNITSA License Agency will share the secrets of savvy analysis of royalties. Dmitriy Loveiko, Managing Director, “Masha and the Bear” (Animaccord Animation Company), will talk about how second-tier licensees can catch the interest of winning brands.

Visitors to the “Licensing Kitchen” session on September 17th will be able to watch a teaser of a new Russian TV series presented by the INK Licensing Agency; right away, they will have a chance to take part in an interactive survey and share their opinion on the licensing possibilities of the brand in question.

Sergei Golitsyn of Moroz Records will talk about celebrity licensing. Morox Records is an independent Russian recording studio and a musical label. Morox Records hold the rights to the use of the names and images of legendary Russian performers: Vladimir Vysotsky, Bulat Okudzhava, and Victor Tsoy. This allows the company to manufacture merchandise (clothing, tableware, and souvenirs) with the use of their names, images and lyrics.

Special presentations by Nickelodeon Viacom Consumer Products, Title Partner, and The Riki Group, Official Partner of the Licensing World Russia Exhibition, will take place on September 17, 2014.

Register online and receive a free e-ticket right away. Come visit us at Crocus Expo on September 16-18, 2014! Licensing World Russia Exhibition is the place where popular characters, action figures and images come together with “No Name” products to ensure mutual success for licensors and licensees.

Your Product + Familiar Brand = Your Recognizable, Best Selling Product!