|
Following the success of first ever line, DC Thomson Consumer Products and Dr. Martens extends partnership with the launch of an Autumn/Winter 2014 Limited Edition The Beano Collection
 |
|
Further to the success of the first ever The Beano collaboration, DC Thomson Consumer Products has extended its partnership with Dr. Martens to launch an exciting Autumn/Winter 2014 Limited Edition The Beano collection.
Back by popular demand and recently announced as a finalist for this year’s prestigious Licensing Awards, the new A/W 2014 The Beano collection brings together two much-loved British institutions that share values of mischief, anti-authority and menacing. Featuring star characters Dennis the Menace, Gnasher and Minnie the Minx, the latest shoe line will be available for adults and juniors which boast artwork from the iconic comic whilst retaining Dr. Martens infamous and distinctive yellow stitching and fabric heel tab. |
A must-have for fans and an ideal gift for children approaching the ‘back-to-school’ and Christmas periods, the second range of boots are available for infants in sizes 3-9 and juniors in sizes 10-3. In addition to laces, the styles made for children also feature a side zip and new to the range is a T-bar style shoe, especially for girls.
|
“The first ever line of The Beano Dr. Martens was a complete success, so it’s fantastic to be able to launch a brand new collection just in time for the school term and in the run up to the festive season,” comments Tim Collins, Head of Brands at DC Thomson. “The Beano and Dr Martens collaboration is a perfect fit and leading part of our growth in the footwear, apparel and accessories categories.”
The Autumn/Winter 2014 Limited Edition The Beano collection will be available from Dr. Martens stores internationally and at selected independent stores from this month. |
|
 | |
