Coming in chic black and white, classic black and yellow and fashionable leopard designs, the new Smiley London beanies and hats reflect the changing scene and trend direction which has swept the UK and United States style influencers and now a part of the definitive streetwear look of the moment.

Reviving the once famous 90’s style beanie, these hats turn back time to an era of powerful musical beats and cultural fashionistas talking the talk and looking the part; unafraid to smile and driven to stay positive and enjoy life.

Made of 100% high-grade cotton with enough thickness to protect you from the winter chills, prices vary between 18€ to 25€.

Exclusive and only just launched, the Smiley London hats can be bought from Smiley London’s Boxpark store in trendy Shoreditch, London; or alternatively on the newly renovated smiley.com.