Golden Bear Toys distributes nursery packs worth £15,000 BRANDORA Editorial Staff - October 2014

 
Golden Bear Toys distributes nursery activity kits worth £15,000 as part of their autumn Pre-School Campaign.

Golden Bear has announced plans to give nurseries around the UK a boost with toys from its coveted brands worth £15,000 being included in 100 nursery activity kits.

Working together with brand partners such as JCB and BBC Worldwide Golden Bear has devised a month long activity programme that will see four key pre-school brands engaging children at nursery settings over a seven day period. The campaign begins on Monday 13th October 2014 and will also touch additional parents through downloads and branded sponsorship activity on UKMums.tv.

My First JCB will get the activity rolling with “hard hat” activities; this will be followed by circle time with Woolly and Tig in week 2, arts and crafts activities with CBeebies Bugbies in week 3 and week 4 will see Head Shoulder Knees and Toes with Mr Tumble helping children to get active. Take home materials will also be distributed to parents of the children involved each week.

Barry Hughes, General Manager, Golden Bear said: “This campaign has all the hallmarks of what we believe in at Golden Bear. Our toys are designed to engage with younger children through their favourite characters and for four important weeks in the sales calendar this is what will be happening in 100 professional nursery settings. Most importantly for us however, is the fact that they will all benefit significantly from the activity kits. Often pre-schools and playgroups are in need of extra funding and in receiving a kit we hope to be helping in a small way.”

For more information about Golden Bears Pre-school brands please contact customerservices@goldenbeartoys.co.uk