Japan's fashion doll Pullip gets a Chupa Chups makeover

Brandora Editorial Staff - April 2022

Groove Co., Ltd. collaborates with Perfetti Van Melle to launch a Chupa Chups fashion doll in its collectible "Pullip" series this April in Japan.

Pullip is a fashion doll featuring a large head and a body with motion capacity that expresses the multifaced trends of girls in the doll’s sophisticated hairdo, makeup and clothing. The "Pullip" series has a global fan base of mainly women in their twenties and up.

Groove now launches the first collectible fashion doll crossover with Chupa Chups, creating an eye catching western looking doll that sports a vibrant lollipop themed outfit with matching color bead accessories.

The collection can be found in KIDDY LAND and in Groove’s online shop: pullipstyle.com