Ravensburger to bring Bread Barbershop games and puzzles to Italy

Brandora Editorial Staff - June 2022

Mondo TV Group, one of the largest European producers and distributors of animated content, and a licensing agent for many major international brands, has announced that it has licensed Ravensburger, one of the leading European brands for games, puzzles and arts & crafts, on behalf of brand owner Monster Studio, to produce a number of ranges for the Italian market inspired by the hit kids’ show Bread Barbershop.

Ravensburger will produce Bread Barbershop puzzles in multiple formats, along with memory games and its renowned CreArt paint-by-numbers sets. The designs of all three ranges will incorporate a variety of images from the popular children’s show.

The range will be on sale at a variety of outlets including stores, bookshops and stationery outlets, as well as online, from 2023.

The news of this license award comes only weeks after Mondo TV Group’s appointment by brand owner Monster Studio to represent licensing for the hit Korean show Bread Barbershop in the Italian market, underlining the enormous potential of the property.

Bread Barbershop, a 3D animated comedy series for kids aged 6-9, is a makeover show – with a difference. All the characters in the show are different kinds of cake and dessert. They come to master craftsman Bread, a renowned cake decorator, in the hope he will use his skills to change their appearance for the better.

A wealth of supporting characters – including clumsy but lovable Wilk, grumpy receptionist Choco, Sausage, Hamburger, Butter and, of course, a lot of hilarious customers, along with jokes, music and action, keep the comedy and energy levels high.

Bread Barbershop is a unique, edgy, big-hearted show, unlike any makeover show you’ve ever seen – and the response in Italy, on both pay and free-to-air TV, has been outstanding.

The show launched at the end of 2020 on the Discovery Italia free-to-air children’s television channel K2 and in early 2022 on DeaKids pay TV. Today it is the number one show in its timeslot on both channels for its target 4-10-year-old audience. Series one (39 x 7’) and series two (26 x 11’) are now available. Series three (26 x 11’) will arrive in Italy later this year. The show is also expected to match its massive Korean success on Tik-Tok, YouTube and NetFlix, as well, of course as in licensing: in its home market, Korea, it has already inspired a number of successful product lines.

The wealth of characters, funny situations and colourful settings make Bread Barbershop ideal for licensing. In fact Mondo TV, whose licensing division has successfully built campaigns for a number of major overseas brands in the Italian market, is now developing a licensing programme across a wide range of categories including toys, games, books, food and other products.