Danone North America Teams Up with Global Icons to License Their Brands

Brandora Editorial Staff - July 2022

Danone North America – the purpose-driven food & beverage leader with a diverse portfolio of dairy, plant-based and organic brands – taps Global Icons to lead their U.S. brand licensing initiatives. Danone has a mission to bring health through food and lifestyle to as many people as possible with their brands including: Danimals®, Horizon Organic®, International Delight®, Light + Fit®, Oikos®, Silk®, So Delicious® Dairy Free, HappyFamily® Organics (HappyBaby®, HappyTot®, HappyKid®, HappyMama®) and Two Good®.

Global Icons will work with these brands to identify and secure strategic licensing programs within food/beverage, non-food, and experiential categories along with marketing collaborations.

“After a thorough agency review, we are excited to welcome Global Icons as an extension of our team,” said Linda Bethea, Head of Marketing, COE at Danone North America. “Their imaginative ideas to extend our brands into culture and new categories—coupled with their comprehensive licensing strategies—promise to fuel growth.”

“We are thrilled to be working with Danone’s stable of well-known brands and to help them innovate through strategic licensing programs,“ says Bill McClinton, President of Global Icons.