Nearly Global Blaupunkt Battery Partner Established

Brandora Editorial Staff - October 2022

The Blaupunkt Global Brand Community is delighted to announce the cementing of a partnership with Advance Power Solutions (formerly Panasonic Energy Europe) to lead the Blaupunkt Battery business outside of the European market. Advance Power Solutions (APS) is one of the leaders of consumer batteries in Europe selling to customers in over 50 countries. They are represented in all sales channels, including private label, wholesale, discounter, OEM, industrial, retail and e-commerce. Starting as soon as 2024 APS will take over the product category worldwide.

On the topic of the newest addition to the Blaupunkt Global Brand Community, Andrzej Cebrat, the Managing Director of the Blaupunkt brand stated, “We are honored to have Advanced Power Solutions launch Blaupunkt branded batteries on a nearly global scale. This is a big win for visibility of the Blaupunkt brand in emerging markets. It is again proving the versatility of the legendary German brand to translate to and excel in new product categories or regions.”

For almost a century, Blaupunkt and its blue dot symbol have been synonymous with German technology, innovation, and quality. Backed by decades of passion and expansion for consumer electronics, car multimedia and related consumer lifestyle products, Blaupunkt is trusted for their comprehensive, global brand licensing program. With more than 40 licensees around the world distributing Blaupunkt products, Blaupunkt is committed to serving as a valued partner to its licensees.