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The “Ambiente” in Frankfurt has never been so hot before: Just in time for world’s largest consumer goods fair in Frankurt, Germany, BILLY BOY introduces hot licensed product innovations to the public. Pocket lighters in saucy design and trendy t-shirts perfectly contribute to the existing product portfolio. These two new product highlights will again firmly establish the BILLY BOY brand in German everyday life. BILLY BOY is promoted by the Hamburg-based licensing agency Straub & Linardatos.
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Now BILLY BOY is double-teasing: the Curly & Smooth Handels GmbH will colour up the grey world of pocket lighters and release even two new product lines “BILLY BOY Best Of” and “BILLY BOY Sports”. Trendy electronic lighters with child safety lock (SRP: 1.50 Euros) feature 20 different sensual images. The lighter are expected to conquer German retail shops from the end of March 2008 - for the candle before or the cigarette after. And it gets also hot at the POS: with two different trendy displays in practical cube-design, suitable for even the smallest counters and perfectly made for distribution channels like petrol stations, tobacconist’s and gift shops. |
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You are hot in the pants, but your styling is all fucked up? No need for despair! Just in time for the spring season licensee Logoshirt present their cutting-edge t-shirt with high-quality BILLY BOY print. 100% cotton and saucy slim-fit design that reveals everything man wants to show – or woman. The price is just as appealing as the shirt itself: For only 24.90 Euros (SRP) you will get an innovative new self at special retail shops or online at the manufacturer’s web shop (www.logoshirt-shop.de). |
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“These products once again reveal the enormous potential of the BILLY BOY brand“, said Rüdiger Straub, CEO of Straub & Linardatos, BILLY BOY's official licensing agency. "The remarkably high level of awareness (not only in Germany, but throughout Europe) gives licensees the opportunity to stand out from the crowds – even in categories that have been unfamiliar with the BILLY BOY brand so far.“ |
