Eighth Annual TOTY Awards Ceremony Celebrates the Best in Toys

The Toy Fair - February 2008

“Toy of the Year” Awarded to Spin Master for Air Hogs Havoc Heli Laser Battle

This year’s top toys were honored at the eighth annual TOTY (Toy of the Year Awards) at Pier 60/Chelsea Piers in New York, attended by hundreds of toy industry leaders and retailers. The ceremony kicked off the week of the 105th Toy Fair with more than 35,000 registered attendees.

The TOTY Awards salute the creativity, success and playful spirit of the toy industry by honoring the best toys developed by the international toy industry for North American consumers.

TIA is committed to honoring the great companies and ingenious individuals who create products that delight children of every age,” said Carter Keithley, president of TIA. “The TOTY Awards also set the stage for Toy Fair, bringing together the key players of the industry and celebrating the successes of the past year.”

Congratulations to all nominees. The winners of the 2008 TOTY Awards are:

Toy of the Year – Air Hogs Havoc Heli Laser Battle - Spin Master, Ltd

Most Innovative Toy of the Year - Smart Cycle™ Physical Learning – Fisher-Price

Infant/Preschool Toy of the Year – Moon Sand Adventure Island – Spin Master Ltd.

Electronic Entertainment Toy of the Year - Power Tour Electric Guitar – Tiger Electronics

Educational Toy of the Year - Smart Cycle™ Physical Learning – Fisher-Price

Activity Toy of the Year - LEGO City – LEGO Systems, Inc.

Game of the Year (including board, CD-ROM, electronic and card game formats) – Rubik’s Revolution – Techno Source

Specialty Toy of the Year (for toys distributed primarily through specialty retailers) – Snap Circuits – Elenco

Outdoor Toy of the Year - RipStik® Caster Board – RipStik USA

Girl Toy of the Year - Littlest Pet Shop: Display & Play Round & Round Pet Town Playset – Hasbro, Inc. und Troop Groovy Girls – Manhattan Toy

Boy Toy of the Year – Transformers Movie Deluxe Figures – Hasbro, Inc.

Property of the Year —Hannah Montana – Disney Consumer Products