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Abbey Home Media Group (AHMG), leaders in children’s programming, announce a major distribution deal with Sesame Workshop, the non-profit education organisation behind Sesame Street, to exclusively distribute selected catalogue DVD titles in UK and Eire. The first release is scheduled for 25 February 2008 with further releases scheduled for roll out throughout 2008/2009. The selected DVDs from the Sesame Workshop library will provide a strong line up of pre-school home entertainment releases featuring character favourites from Sesame Street. ‘Elmo’s World’ will be released on 25 February 2008 (£9.99 RRP) and has been supported by all key retailers. Featuring episodes including ‘Wake Up with Elmo’ and ‘Dancing, Music and Books’, the DVD aims to engage the pre-school audience with music, animation and also live action footage to stimulate the child’s imagination. The DVD is also packaged with a bonus good behaviour chart and star stickers to encourage interaction and educational fun for children and parents. Ian Miles, CEO of Abbey Home Media Group, comments: “We share a common philosophy with Sesame Workshop on the content of pre-school programming by offering strong educational values in a fun and entertaining way for families to enjoy together. This agreement is the perfect new addition to our diverse pre-school portfolio. With top quality content and iconic characters known and loved by children across the world, we are looking forward to building on its international success with the talented Sesame team.” Scott Chambers, Sesame Workshop’s Vice President and General Manager, Publishing, Home Video and Audio, comments; “We are thrilled to work with Abbey Home Media to offer children a play date with Elmo and all his friends. Elmo’s World is an interactive series that emphasises exploration and fosters creativity. And what child wouldn’t enjoy an adventure with the world’s most beloved furry red monster?” |
