| ||
|
Nickelodeon & Viacom Consumer Products, a division of MTV Networks International, appoints Copyright Promotions, leading global licensing agency, to market their preschool property “Dora – The Explorer” and their Asia-inspired “Avatar – The Last Airbender” brand in Germany. In addition, CPLG will launch a new exclusive “SpongeBob SquarePants” product line for teens and young adults. As part of the large scale cooperation agreement Copyrights Promotions will market the new product line and develop new concepts to match the local trends on the German youth market. Nickelodeon & Viacom Consumer Products will create a new detailed style guide to provide a firm basis for new ideas. Nickelodeon & Viacom Consumer Products Germany continue to market the broad licensing portfolio of “SpongeBob SquarePants” for the core target group of 6- to 9-year olds. “With Copyright Promotions we are in the perfect position to maximise the rapidly growing market presence of NICK brands. They will help to spot and exploit new licensing opportunities for our top properties.” commented Jean-Philippe Randisi, Senior Vice President and Managing Director, Nickelodeon & Viacom Consumer Products. “We and Copyright Promotions have the shared vision of leading established brands like "SpongeBob SquarePants” to new, existing directions and position new brands like “Dora” and “Avatar” on the local market.” SpongeBob SquarePants is one of the most popular brands in Germany and the most successful NICK brand on the global market. One of the most interesting and unparalleled phenomena around this series is the universal appeal – irrespective of gender or age groups. About 30% of all SpongeBob fans are aged 18+. The concept of the new teen and adult product line will be tailored to the lifestyle trends of this important target group. Copyright Promotions will add new products to the existing licensing portfolio of “Dora” – a preschool series loved by children and parents alike – by entering into new licensing and retail co-operations. In addition, Copyright Promotions will extend the NICK top show “Avatar- The last Airbender” into new product categories as the show already has a large fan base in Germany. “We are thrilled by the new cooperation with Nickelodeon & Viacom Consumer Products and the opportunity to establish a new product line to an already popular brand like SpongeBob SquarePants. With the efficient use of the strong NICK network in Germany and our combined experience in licensing business we will be able to establish and strengthen these premium properties on the German market.“ said Gerold Kolenbrander, Managing Director of Copyright Promotions. |
