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Russ Klein, President of Global Marketing and Innovation for Miami-based QSR giant Burger King, is featured in the cover story of the March issue of License! magazine. The article talks about the leaders in licensing branding, and details several of the prominent licensing opportunities brokered by Broad Street Licensing Group for our client, BKC. These include downloadable cell phone games from Mobliss and ketchup & fries-flavored snack chips from Inventure (known for their TGI Friday's snack chips). Additionally, BSLG is working on other opportunities for the King, and has already implemented licenses in the areas of apparel, accessories, gaming, greeting cards and of course the hugely-popular King mask and costume from Rubie's that Klein wore when he was interviewed on TV last year. |
