The Broad Street Licensing Group announced today that its client, Miami-based fast-food giant Burger King Corporation has chosen Kansas City-based Andrews McMeel Publishing to develop a line of branded BURGER KING® greeting cards featuring the King, Burger King Corp.´s notable brand icon. The new line of cards will capture the King´s off beat personality, which throngs of loyal fans know and love. Debuting with six different greeting cards, the line will be available at select retailers beginning in summer 2008. Carole Francesca, president of Broad Street Licensing, which brokered the deal, said, "It´s especially exciting when a license is both strategic and fun. Using the King on greeting cards will give consumers a fun way to express themselves."
"We´re always looking for clever ways for the King to surprise his fans," said Russ Klein, president, global marketing, strategy and innovation, Burger King Corp. "Now special occasions will be even more memorable thanks to the King."
The King´s royal line of cards will be produced and distributed through Recycled Paper Greetings, Inc. of Chicago. |