Celebrities Entertainment Markets Licensing Rights of “David and Goliath” to Europe

Bad Homburg-based licensing agency has been able to add another top brand to their exciting portfolio that is an unparalleled combination of entertainment and fashion.

The fashion label “David & Goliath” presents itself provocative and a bit crazy – 50 properties, 80 characters and 3500 graphics provide daring designs for diversified opportunities of product realizations.

Since their debut in 2000 the fashion label has been licensing rights for the categories apparel and accessories.

The property mainly targets teenagers and young adults between 14 and 24. However, a special line also appeals to children, infants and babies.

• In 2000 Todd Goldman founded the fashion label „David & Goliath“.
• Firstly, they assigned t-shirt licenses for their “Boys are Stupid, Throw Rocks at Them“ brand, later adding the categories night wear, fashion, accessories and foot wear.
• With more than 80 characters “David & Goliath” has successfully been sold at Kohl’s, Sears, Mervyns and JC Penney.
• Todd Goldman opened 15 stores before 2007, supported by successful marketing of their character-based apparel and accessory line “Fred is Red”. Since 2005 sales reached $60 Million within only 18 months.
• In fall 2007, “Not So Perfect Pets” completed a 50-store test.