Museum of Modern Art - modern Kids -

Celebrities Entertainment - May 2008
 

Bad Homburg-based licensing agency Celebrities Entertainment has been able to add another popular global brand to their existing portfolio.

MoMA is a leading name in modern arts. The Museum of Modern Art New York has global brand identity. It leads the way, sets new trends and guards artefacts of modern arts greatest achievements.

MoMA was founded in 1929 as an educational institute of modern arts. Today the museum displays more than 200,000 masterpieces, including paintings, sculptures, drawings, prints, books, photographs, and videos, architectural as well as industrial and graphical design samples.

The Museum targets all age groups. That’s one reason why 2 million people come to the museum each year and more than 6 million visit the corporate website.

The innovative “Kids-Programme” seeks to introduce children of the ages 4-10 to modern and contemporary art. They are invited to discover art through images, sounds and animated activities. Key elements are creative and educational modules.

MoMA seeks to excite children’s creative spirit with unusual, inspiring products and publications.

Celebrities Entertainment now develops licensed products for the following categories:
  • Toys
  • Arts & Crafts
  • Wood
  • Puzzles
  • Electronics