DIC Entertainment has named Plus Licens as merchandising and publishing
agent for Strawberry Shortcake in Central and Eastern Europe

Since American Greetings and DIC re-launched the property in 2003, it has generated more than $2.5 billion in worldwide retail sales and has more than 300 licensees around the world.

Peder Tamm, president of Plus Licens says, “Strawberry Shortcake represents a valuable strengthening of our Eastern European portfolio. The classic Strawberry Shortcake franchise was one of the biggest licensing innovations of its time, and the power of the re-launched brand combined with our fashion design experience and market position should provide the base for a brightening long-term future for Strawberry Shortcake in these territories.”