Vive Maria Debut in the UK

Once again London proves to be trendsetting metropolis par excellence. Spearhead has always been the high-end department store Selfridges in London’s legendary Oxford Street as a paradise for innovative, international beauty brands.

In carefully selected perfumeries Vive Maria Forbidden Fragrance has already been successfully launched to the German market. Now Vive Maria Forbidden Fragrance celebrated their spectacular debut in London after only 4 weeks of testing. In April Selfridges presented a handful of carefully chosen brands on their first ever Future Beauty Show. In a direct competitive comparison with six top brands from Australia, the US, Italy and France the new fresh beauty brand was able to capture the spoiled, international audience. The Vive Maria brand is now an integral part of Selfridges’ worldwide famous range of beauty products.

The selection includes both fine eau de parfums “Almost Innocent” and “Mis(s)Behave”, three fine perfumed candles “Light o’Love”, “Faith, my Dear” and “Hope on Wax”, as well as selected pieces of the glamorous lingerie collection.

“We are thrilled by our stunning success,” said RUBYSENSE, “We have been able to prove that we as a young German company meet and even exceed the high international standards and demands. With our original branding concepts and unparalleled fragrance creations we have been able to close a gap.”

However, no need for rest. After Germany, the Netherlands and Belgium, London is just another step on the way to global extension of Vive Maria Forbidden Fragrance. “After all, through Selfridges we have already sold our products to the United Arab Emirates, Kuwait and Canada. That’s obviously just the beginning of our journey …,” predicts RUBYSENSE. For more information please visit www.rubysense.com or contact jknoedler@de.cplg.com