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Licensing International Expo, the world’s leading marketplace for buying and selling Intellectual property rights, announced today that the National Basketball Association (NBA) will be joining the list of the prestigious brand licensors as a first time exhibitor. Licensing International Expo will take place June 8-10, 2010 at Mandalay Bay Convention Center in Las Vegas, NV. “This is a significant milestone in the evolution of Licensing International Expo,” commented Show Director Liz Crawford. “The NBA is the most global of all the major U.S. sports leagues and the first to exhibit independently at the Licensing International Expo. The NBA has quickly become a global lifestyle brand and recognizes that Licensing International Expo is the ideal marketplace to meet new international retailers and manufacturers. Besides its leadership role in U.S. sports, the NBA has had tremendous success in penetrating diverse international markets such as China, India, the Philippines, Western Europe and Eastern Europe, the Middle East, Latin America and Africa to name a few,” Crawford added. “The NBA continues to grow on a global basis”, said Rob Millman Senior Vice President of International Licensing and Business Development for the NBA. “The Licensing International Expo has a tremendous ability to attract international buyers, manufacturers, licensees and agents from around the world and through our presence at the expo we expect to form some mutually beneficial new business opportunities”. For complete information on the show visit www.licensingexpo.com. |
