Authentic Partners with Galaxy Universal and Batra Group to Lead Reebok
Authentic Brands Group (Authentic), a global brand development and licensing platform, today announced new partnerships for Reebok’s operations in the US, Europe and the UK.
In the US, Galaxy Universal (Galaxy) takes over Reebok’s footwear operation, retail stores, and e-commerce, as well as leading Reebok’s global product creation, design, and sourcing. Reebok will continue to be headquartered in Boston, Massachusetts.
In addition, a new joint venture between Galaxy and Batra Group (Batra), GB Brands Europe Limited, will oversee the brand’s operations across Europe and the UK. With the brand’s momentum continuing to build, this partnership further accelerates Reebok’s growth trajectory in 2025, following the brand’s impressive performance over the past three years.
“We’re pleased to partner with Galaxy Universal and Batra Group for Reebok,” said Jarrod Weber, Global President, Sports and Lifestyle at Authentic Brands Group. “The decision to partner with Galaxy was a no-brainer as they bring over 40 years of experience and an unparalleled entrepreneurial spirit, making them an ideal partner for Reebok. Their expertise in athletic footwear and innovation, combined with Batra’s excellence in apparel ingenuity and relationship building, positions Reebok for incredible success across Europe and the UK. Together, we are creating a future where Reebok will continue to lead in performance, style, and innovation, connecting with consumers in ways that resonate globally. As we transition from Sparc Group, which previously held the US license, we are excited to work with our new US partner, Galaxy, to strengthen Reebok’s positioning and drive continued growth. This partnership exemplifies our commitment to elevating the brand’s and strengthening its global position.”
These partnerships mark a pivotal moment for Reebok as it continues to build on its strong foundation, positioning itself as a leader in the athletic and lifestyle markets globally. With a robust and experienced team at the helm in both the US and Europe, Reebok is poised for a dynamic and growth-driven future.
Eddie Esses, CEO of Galaxy, stated, “I’m thrilled to add Reebok, one of the top athletic brands in the world, to our brand portfolio. As Reebok’s US and global footwear operator, our focus will be to unleash Reebok’s full potential and ensure we design and produce the best athletic shoes for customers worldwide. We look forward to building on Reebok’s great heritage and writing the next exciting chapter of this iconic brand.”
Rajiv Batra, Director of Batra Group, added, “We’re excited to partner with Authentic and Galaxy to take Reebok’s operations in Europe and the UK to the next level. Batra’s rich heritage in product development, design, sourcing, and distribution, positions us perfectly to drive Reebok’s growth across the region. Our joint venture, GB Brands Europe Limited, will ensure that Reebok’s apparel and footwear offerings resonate with consumers, creating the perfect blend of innovation and quality.”
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
