Ground Up International, a leading footwear company, is excited to partner with Sanrio®, the global lifestyle brand and home to Hello Kitty to kick off 2025 with the launch of an exclusive Hello Kitty high-top sneaker, available only at Kids Foot Locker. This special release brings the beloved pop culture icon to life, combining Hello Kitty’s signature charm with playful style and fashion-forward details.
Designed for both toddlers and youth fans, the new Hello Kitty high-top features cute pink iridescent vegan leather trim, a playful touch of pink glitter, and Hello Kitty’s iconic red 3D satin bow on the front. The sneaker’s unique design is completed with an iridescent Velcro patch showcasing her famous emblem, which opens to reveal adorable character artwork. The toddler sizes come with elastic laces for easy wear, making these kicks perfect for little feet on the move.
The high-top sneakers come packaged in a collector’s box that doubles as a keepsake for fans, adorned with charming details, including a nod to Hello Kitty’s measurements—five apples tall and three apples in weight. With a cut-out of Hello Kitty’s face, this packaging elevates the unboxing experience by providing a peek at the shoes inside.
Ground Up’s brand mission is to fulfill the need for fun. They provide customers the freedom to express themselves through their favorite fandoms, which aligns with Hello Kitty’s core values of friendship, kindness and inclusivity. The company is dedicated to fostering creativity and facilitating collaboration between their footwear and everyone’s favorite brands. Regardless of age, Ground Up is suitable for the entire family. The brand promises to include fashion and fun in your daily life.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
