Popeye Flexes Full Range of New Products
As Popeye’s 95th anniversary celebration continues, King Features Syndicate, a unit of Hearst and home to some of the world’s most beloved entertainment characters, has launched a variety of innovative partnerships and collaborations that embody the timeless spirit of the iconic sailor man. From trend-setting fashion and collectible watches to nostalgic energy drinks and premium collectibles, fans of all ages can experience Popeye’s strong to the finish spirit through a range of stylish and adventurous offerings.
New and upcoming collaborations include:
FASHION & READY-TO-WEAR
○ BEASTER x POPEYE (China): Second drop in the streetwear collaboration that blends street style and nautical designs with nostalgic elements from Popeye, Olive Oyl. Available in stores and online
○ Smiffy’s Costumes (UK): Range of Popeye and Olive Oyl costumes designed for adults and children, set to debut in early 2025 in Smiffy’s stores and online
○ ILTHY® (US): Cleveland-based streetwear brand recognized for its unique blend of art, culture, and community-driven collaborations is partnering with Popeye in 2025
○ COACH (Global) – Popeye sweaters launching in Coach’s Fall/winter Resort Collection
○ BEAMS Golf (Japan) – New products in the Popeye-inspired golf apparel line
○ Armada Retail Trading Co. (Middle East) – New release of Popeye apparel and accessories
○ The Souled Store (India) – The second line of Popeye apparel and accessories is development for 2025 in follow up to the successful 2022 launch
○ Ocean Park (France) – New Popeye t-shirts, caps, and posters for sustainable, pop-art inspired French t-shirt store
ACCESSORIES
○ Bamford London (UK): The limited-edition Popeye Steel GMT watch (100 units), introduced in September, features a Popeye-themed Guilloche dial and is packaged in a spinach can-inspired case. Available at BamfordLondon.com
○ Gnoce (US): A Popeye & Friends-inspired jewelry collection, with bracelets, charms, necklaces, earrings, and rings, each evoking a sense of adventure and timeless charm.
○ Bavarian Caps (Multi-Territory): Launched in August, this Popeye cap collection is available across Germany, Austria, and Switzerland, both in-store and online.
○ Scally Caps (US): An exclusive Popeye cap and pin set inspired by Boston’s unique culture, available at bostonscally.com, priced between $8 and $52.
○ Skinnydip (UK): Known for its witty, Gen-Z-focused designs, this female-led brand offers a Popeye-themed line of affordable phone cases.
COLLECTIBLES
○ Saturday Morning Cards (Multi-Territory): Launching on November 23, this limited-edition set of collectible mini art prints featuring Popeye is priced at $30 per box. Available in the U.S., Canada, the U.K. and Australia. Second collection, featuring King Features owned property The Phantom, is also in development.
○ MG Collectibles (US/CAN): Collectibles, Toys, Apparel, Hats, Accessories, Graphic Posters, Art Prints, Novelty and more in development for Popeye and Friends, as well as the Defenders of the Earth brand, also owned by King Features.
FOOD & DRINK
○ Silver Slice Bakery (US/CAN): In a follow up to the cake mix, Olive Oyl Premium Gluten-Free & Vegan Cinnamon Roll Mix launched October 1, priced at $9.99 on Amazon and Walmart, with a Black Friday sale of $5.
○ Player Ammo (UK): A 95th Anniversary Edition powdered energy drink and shaker bundle with a mango-guava flavor, featuring vibrant designs showcasing Popeye and Brutus. Available on the Player Ammo website.
Together, these diverse offerings celebrate Popeye’s enduring legacy, engaging fans through collectibles, fashion, jewelry, and delicious food and drink options.
“Our commitment to honoring Popeye’s legacy while innovating for the future is stronger than ever,” says Carla Silva, Senior Vice President, General Manager, and Head of Global Licensing at King Features. “This vibrant array of collaborations and products spotlight the enduring appeal of our iconic nautical hero. And we look forward to providing fans around the world with more inspirational product and experiences for years to come!”
In addition to these exciting new products, on November 19 the Natural Museum of American History honored Popeye’s 95 years of influence on pop-culture with a special screening event.
The evening centered around the digital premiere of three cartoon shorts from the Popeye the
Sailor series: “Anvil Chorus Girl” (1944), “House Tricks” (1946), and “Olive Oyl for President” (1948). These color shorts were first played theatrically during the 1940s, when Popeye’s popularity reached its peak, immortalizing him as one of America’s favorite characters. A World War II-era mascot for the everyman, Popeye is known for standing up to bullies, protecting the weak, and fighting for what is right. His wit, grit, unforgettable laugh, and love of spinach launched a legacy that remains “Strong to the Finish” almost a century later. For the first time, courtesy of Warner Bros. Entertainment and Popeye brand owner, King Features Syndicate, these shorts were remastered from the 35mm nitrate successive exposure original camera negatives to create a one-of-a-kind viewing experience that fans will never forget. The content will be on exclusive loan to the museum for the remainder of Popeye’s anniversary year.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
