The London Studio and Two For Joy win greetings cards deal with Otter House
Two For Joy Illustration, an independent publisher of distinctive greetings cards represented by art licensing and design company The London Studio, has been licensed by Otter House to produce an exclusive capsule collection of greeting cards.
The collection will be based on Two For Joy Illustration’s Bookish range of luxury greetings cards. Inspired by the beauty of classic book covers, each Bookish card is intricately designed with hand-drawn typography and illustrations and has a beautifully colored inside print, matching the design.
Two For Joy Illustration is the brainchild of Louise Richardson, who runs her business from her studio in Suffolk. Louise is a digital illustrator whose style is notable for playful illustrations paired with hand-drawn typography. To date, she has produced over 200 greeting card designs.
Her work has been recognized by one of the gifting industry’s most important award programs. Her Merry and Bright DIY Crafty Advent Calendar won in the Festive & Occasions category at the 2022 Gift of the Year awards, overseen by the Giftware Association and Max Publishing. In 2024, her Bookish range – which has inspired the Otter House collection – was a finalist in the same awards in the Cards and Wrap category.
Louise is represented for licensing by The London Studio, a creative hub that develops its own brands, supports, and licenses art and artists in the UK and US, and finalized the Bookish agreement with Otter House.
This isn’t the only London Studio collaboration with Otter House. The London Studio has also licensed a card for the Dog’s Trust charity designed by Rocket68 founder and artist Jill White, an award-winning illustrator and designer. Additionally, its in-house brand, Dreamadelic, which combines the dreamlike imagery of the 1960s and 1970s with the flair and wit of the 2020s, has inspired a calendar collaboration with Carousel Calendars, a sister company to Otter House.
Otter House, founded in 1991 in the South West of England, started by buying and selling greetings cards before moving into calendars and gift products, partnering with many of the UK's best visual artists and designers. The business has grown through numerous acquisitions and mergers, expanding into licensed branded gift and stationery collections. Otter House also has a successful charity fulfillment and mail-order division.
Louise Richardson, founder of Two For Joy Illustration, says: “It’s been a great year for my little studio in Suffolk, with first an award nomination and now an exclusive collection of cards with one of the UK’s best-known names in greetings cards, gifts, and stationery. My thanks to Otter House and The London Studio for their support and appreciation.”
Andrea Swingler, Art Director at Otter House, says: “The Bookish Collection is as delightful as the classic book covers that inspire it and a wonderful addition to our diverse and popular card ranges. We are delighted to be working with Two For Joy Illustration on what I am sure will be a popular and successful collection.”
Founder and director of The London Studio, Soula Zavacopoulos, says: “Louise’s distinctive and playful style was very appealing to The London Studio, which loves to support great ideas and innovative design. Her Bookish Collection is both stylish and original – perfect for Otter House.”
