Like Nastya today announced the Fall launch of her first-ever toy line designed by Jazwares, a leading toy manufacturer, in a partnership brokered by IMG, and an NFT collection with Gary Vaynerchuk’s VaynerNFT hitting the market today. The seven-year-old YouTube star’s toy line and NFT collection …
Hobie, the iconic outdoor watersports and lifestyle brand, has appointed LMCA as its exclusive brand licensing agency to manage and grow Hobie licensed product and experience offerings in North America and around the globe. With its roots in surfing, skateboarding, sailing, and kayaks, Hobie has …
Boat Rocker today announced a fresh raft of leading licensees for break-out hit preschool series, Dino Ranch, across key categories for both the U.S., Canada and EMEA. Since its launch in January the series, set on a ‘pre-Westoric’ family dinosaur ranch, has proved a roarsome hit with both audiences and …
Rollacrit and Asmodee Entertainment are pleased to announce they have entered a licensing partnership to further extend CATAN as a lifestyle brand, with a range of artfully designed apparel, accessories, collectibles and homewares aimed at dedicated and casual CATAN fans alike …
Mars Wrigley, known for their leading portfolio of iconic brands such as M&M’s, Snickers, Skittles, Starburst, Twix, Dove, Extra and Hubba Bubba, has selected global brand licensing consultancy Brand Central to extend its best-selling brands into new food, beverage and merchandise consumer product …
The winners of the 2021 Licensing International Excellence Awards were unveiled today in a virtual gathering that brought together nearly 1000 industry executives from around the world to celebrate the best of the best. The 22 award winners from seven countries – China, Finland, France, …
Fashion designer Isaac Mizrahi is launching a brand new collaboration with Crayola, “Isaac Mizrahi Loves Crayola,” for back-to-school season. The merchandise is designed to inspire and bring joy to both children and adults alike, infusing a burst of color into the day-to-day of all those who shop the …
Starting in September, kids can sonically connect with their favorite Sesame Street friends through the magic of the Toniebox! Elmo, Cookie Monster, and Abby Caddaby will share the joys of music and healthy habits with kids in the U.S., U.K., and Germany, with Canada soon to come …
Loungefly, the fan-forward lifestyle brand from Funko, Inc. announced its latest partnership with National Football League (NFL), featuring a signature line of fashion accessories for fan communities of the Dallas Cowboys, Green Bay Packers, Las Vegas Raiders, Pittsburgh Steelers, San Francisco 49ers …
Mary Nhin, best-selling author of the breakout children’s social emotional wellness series Ninja Life Hacks, surpasses the One Millionth book threshold. After releasing 64 Ninja Life Hacks titles in less than 2 years, including best-selling titles such as Angry Ninja, Positive Ninja, Anxious Ninja …
The emoji company and Medialink Animation International, which is a wholly-owned subsidiary of Medialink Group, have collaborated once again to work with beauty brand Elizabeth Arden. The co-branded gift box and new packaging launch will help to promote three Elizabeth Arden products in …
If you’re hitting the road this August with a car full of kids, we have just the thing for you: PAW Patrol on Waze! Starting today, Ryder and his team of Pups can save the day and get you where you’re going on time—no matter what comes your way. To celebrate PAW Patrol: The Movie, the first-ever …