MGM’s Licensing and Consumer Products Division today announced a new initiative, Legally Blonde Turns 21, to commemorate the beloved feature film’s 21st anniversary in 2022. In honor of the iconic first film’s milestone, MGM is building out a broad campaign with merchandising and interactive …
Concept One Accessories & The Pokémon Company International have teamed up to bring Pokémon luggage, travel accessories, headwear and more to multiple territories across North America. Launching Spring ’22 Pokémon luggage & travel accessories will be available throughout the US and Canada …
New professionals are entering the licensing industry every day but do you have the training program to prepare them for a career in the business? Licensing International's "Coursework for Licensing Studies" program is the industry's only training ground to become a Qualified Licensing Practitioner …
There is a truism that underlies our licensing business; simply put “Content Drives Commerce”. Regardless of where the content originates from; Art, Corporate Brands, Entertainment, Publishing, Sports, Toys... all licensed IP products and services are derived from content. From Nike’s swoosh …
Sixteen months ago, companies in all facets of the licensing community were scrambling to adjust to a world turned upside down. Our webinar on “Creative Solutions to Licensing Issues Caused by Coronavirus” drew the largest attendance of any we’d ever done to that point, as manufacturers, brand …
MGA Entertainment‘s new range Glitter Babyz introduces Dreamia Stardust, January Snowflake, Lila Wildbloom and Solana Sunburst to nurture doll lovers aged three and above. The new 24cm tall babies have unique head sculpts, big beautiful eyes, sparkles on their eyelashes and glitter in their hair …
A new NFL edit has touched down at Missguided, with the sports league having worked with Poetic Brands on the original collection inspired by New England Patriots and the Green Bay Packers. Described as the first female-only fashion range for NFL by the online retailer, it says that the aim was to create a …
For the first time ever, fans will be able to compete in an F1 Esports tournament from 3 August in partnership with Firemonkeys Studio, an Australian-based creative studio of Electronic Arts (EA). Players of Real Racing 3, the mobile game that has set a new standard for simulation racing games, …
Loungefly, the fan-forward lifestyle brand from Funko, Inc. (“Funko,” or the “Company”), announced its latest partnership with Major League Baseball (MLB), featuring a signature line for the Los Angeles Dodgers, San Francisco Giants, Chicago Cubs, Boston Red Sox and New York Yankees …
Hasbro, Inc. today announced that Jess Richardson was promoted to Vice President, Global Licensed Consumer Products – Toy & Games. Richardson will lead a newly created global team to continue to mine the full Hasbro IP portfolio to accelerate Hasbro’s broad brand portfolio on a global scale in …
Leading entertainment and sports agency Creative Artists Agency has signed Squishmallows, the globally successful line of plush characters and toys from Jazwares that have struck a chord with kids and adults alike. The agency will identify and create opportunities for Squishmallows across an array of …
His scars may run deep, but his love will last forever. Loot Crate is proud to announce the Edward Scissorhands Capsule Collection. The officially licensed Edward Scissorhands line of apparel is designed by renowned artist Dave Quiggle and is a must-have for new and old fans of this beloved cult classic …