All of the award categories – including those for licensed products, licensed properties, retail, marketing, honorary achievement, plus the awards for sustainability, international retail and licensed live events – can now be entered, for free, via the website . Within the licensed product categori
King Features Syndicate, a unit of Hearst and home to some of the world’s most beloved entertainment characters, today announced a series of new partnerships and deals for Popeye and Olive Oyl in China. The deals were brokered by Medialink, King Features’ licensing agent in China and Southeast Asia,
Heathside Trading Ltd. has entered into a Licensing Agreement with UBISOFT® to develop, market and sell officially a range of blind packed licensed RABBIDS® toys and collectibles through selected retail partners. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for Heathside Ltd and Tinderbo
Studio 100 International not only covers the distribution and licensing of films and series, but also activates its brands through a variety of measures. This is part of a broader strategy to leverage popular characters in dynamic settings, ensuring fans old and new can experience their favorite st
Gabby Goodwin invented GaBBY Bows, the first and only double-face double-snap barrette at the age of seven with her mom and has been inspiring and empowering girls with confidence to dream big since. The now 17-year-old CEO has partnered with Invisible Universe to create a line of hair accessories
Bulldog Licensing, one of the licensing industry’s leading agencies, has announced its plans for the Las Vegas Licensing Expo 2024*.Bulldog will again be promoting a show-stopping selection of brands, headlined by the world-renowned classic property Care Bears ™ , toy phenomenon Magic Mixies , th
The international licensing agency Brands with Influence (BWI) agrees a deal to represent worldwide merchandise and licensing rights for the new series STAN & GRAN. The animated series (52 x 11 mins) is being co-produced by Jellyfish Originals, Jollywise Media and Xentrix Studios and is due to premi
Yu-Gi-Oh! , the popular Japanese anime, manga and trading card game franchise and Sanrio®, the global lifestyle brand best known for pop culture icon Hello Kitty ®, announced today another global first – collaborating worldwide with McDonald’s on a new Happy Meal promotion that features instantly
Single mom-preneur Hailee Chapman and her 4-year-old CEO Wynnie have appointed The Brand Liaison to represent their unique children’s hair care brand, Wynnie Bynnie®. This innovative brand has already begun revolutionizing children’s HBA market with innovative products and a unique multi-tiered
WowWee and Hasbro continue their work together in 2024 with nostalgia-infused outdoor toys that will make a splash and inspire the whole family to join in the summer fun. In 2023, the two companies put a fresh spin on classic favorites – MONOPOLY SPLASH, under license from HASBRO GAMING, won Out
Remember the classic kids' series we all loved? Heidi 's adventures, Maya the Bee 's fun stories, Vicky the Viking 's brave acts, or the magical tales of Alice in Wonderland . Those stories really meant something to us, teaching us about love, friendship, bravery, and doing what's right. In toda
Licensing Expo, the world’s leading event dedicated to licensing, brand extension and collaborations, today announces an intimate fireside chat with 11:11 Media CEO and celebrity entrepreneur Paris Hilton alongside her co-founder and media veteran Bruce Gersh , moderated by licensing industry lea