RECUR and Care Bears announce they have signed a multi-year NFT partnership to bring the iconic brand of huggable bears from Care-A-Lot into the metaverse. As fans enter the Care Bears metaverse they will not only discover the beloved original bears, but also brand new, never-before-seen …
Austin-based Alvies, a direct to consumer cowboy boot company, announced today their newest boot, the BFG. The boot was co-designed with Billy F Gibbons as part of a licensing agreement with the legendary ZZ Top frontman. Alvies says the limited-edition boot is a first-of-its-kind collaboration in the …
Footwear company, Ground Up, announced today their plans to expand their brand portfolio with an icy twist on casual footwear. The new High-Top sneaker design featuring Queens Anna and Elsa from Disney’s “Frozen”, will launch at Journeys Kidz on. The new collaboration will be offered in both Toddler and …
Uncanny Brands, a leader in pop culture-licensed small appliances, is partnering with Pokémon to launch cooking ware based on the iconic brand. Initial items will all be available as of November 2021. The initial offering includes slow cookers, coffee makers, waffle makers and grilled cheese sandwich makers …
Merlin Entertainments announced a brand-new, world class, Peter Rabbit TV series attraction which will launch on Blackpool’s famous seafront next year. Based on the much-loved Peter Rabbit animated television series produced by Silvergate Media, the £1 million investment has been 18 months in the …
In its latest collaboration with leading online ladies wear retailer, Missguided, Poetic Brands has created a range of NFL apparel targeted at young women. The new range encompasses a wide offering of products based around some of the key teams in the NFL, including the New England Patriots and the …
Home to 170+ exhibiting brand owners and 33 content sessions recorded from the live show and new exclusive ones on-demand, it is the perfect place to kickstart productive conversations and gain new knowledge in preparation for a successful year ahead …
Recent eyewear deals involving Elton John and Paw Patrol – as well as a spate of developments in the fashion brand segment — are shining a spotlight on a category that’s heavily licensed. The Elton John deal involves both Walmart and its Sam’s Club subsidiary – each will carry distinct SKUs from a …
If there’s one thing the USPS is known for, it’s dedication. The organization’s legions of employees tirelessly trudge through sweltering heat, bone-numbing cold, and pouring rain to bring customers their mail and parcels. There’s an inherent sense of hardiness associated with USPS employees, which has …
Attendees to Brand Licensing Europe, which took place at ExCeL London last week, participated in 2,669 pre-booked meetings and many hundreds more arranged spontaneously during the three-day show, resulting in one exhibitor hailing the event a ‘triumphant return’. BLE was back in person after more …
WildBrain, a global leader in kids’ and family entertainment, has signed a further wave of licensees for both the new and classic Strawberry Shortcake brand, brokered by its consumer products licensing agency, WildBrain CPLG. Additionally, the new Strawberry Shortcake series, Berry in the Big City …
Lingua Franca and The Beatles / Apple Corps Ltd collaborate for their first ever collection of a limited edition series of cashmere sweaters for adults and children, embroidered with six iconic song titles from The Beatles’ beloved discography including “Here Comes The Sun”, “Let It Be”, ”All You Need Is …